President & CEO
Tom Keepers provides strategic leadership to the Consumer Credit Industry Association (CCIA), a national trade organization working to enhance consumer financial security by assuring a healthy market for consumer asset and credit protection products and services. CCIA’s advocacy and insight services span service contracts, motor clubs, GAP, credit insurance, debt protection and the collateral protection suite.
Tom joined the CCIA team and the world of public affairs after successful years of managing just about all aspects of CCIA member products, from product development to operations to managing the P&L. He served as the member-President of the GAP Alliance for many years, and currently leads a 16-member coalition of lender, retailer and product trade organizations focused on voluntary protection products.
Tom is a Badger, earning a Bachelor’s in Mathematics degree at the University of Wisconsin-Madison. He also holds a Master’s in Business Administration degree, and earned the Chartered Life Underwriter, Project Management Professional and Series 7 Registered Representative designations.
He enjoys outdoor activities with Mrs. Keepers and treasures spending time with his two grown daughters.